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Agency benchmark

Plug in your sales metrics. We compare them against peer 20-100 FTE B2B services agencies and tell you where you stand. And what to fix first.

Closed-won ÷ (closed-won + closed-lost)

First touch to closed-won

Open pipeline ÷ quarterly quota

Calls + emails + meetings logged

Your overall percentile vs peer agencies
P43
Below median. Not a crisis. But real money on the table.
Win rate (%)
Median: 24 · P75: 32
22
P42
Avg sales cycle (days)
Median: 67 · P75: 48
75
P42
Avg deal value (₹)
Median: ₹95,000 · P75: ₹2,20,000
₹85,000
P45
Pipeline coverage (×)
Median: 2.7 · P75: 3.4
2.5
P44
Activities per deal
Median: 7 · P75: 12
6
P44

Where to focus this quarter

Win rate (%)

P42
  • Tighten qualification before discovery
    Win rate below 24% almost always means too many bad-fit deals enter the pipeline. Add a 3-question qualification form before booking discovery. Reject anything that doesn't pass.
  • Score deals by stage exit criteria
    Force a checklist before each stage advance. Most lost deals fail on champion-strength or budget. Both visible early if you ask.

Avg sales cycle (days)

P42
  • Compress proposal-to-close
    Median cycle hides where the time goes. Look at your stage durations: if Negotiation > 14d, your proposal is ambiguous on scope or price.
  • Use mutual close plans
    A shared doc with dates against the buyer's milestones cuts cycle by 20-30% in services. Ship one for every deal over ₹2L.

Pipeline coverage (×)

P44
  • Generate more pipeline
    Below 2.7× coverage means you're praying every deal converts. Double outbound or content velocity for one quarter. Measure the lift.
  • Stop carrying dead deals
    Pipeline coverage looks worse when you keep a long tail of won't-close deals. Aggressively close-lost anything not touched in 30 days.
Start tracking these in Trendnaut →

Free tier: 3 users + 250 contacts. Most metrics auto-compute from your pipeline data.

Methodology. Benchmarks are interpreted for the 20-100 FTE B2B services agency segment from HubSpot State of Sales 2025, Salesforce Sales Index, and Gartner Sales Effectiveness 2024. Lower-is-better metrics (sales cycle) use inverted percentiles. These are starting points; actual peer benchmarks vary by service vertical, geo, and average contract size.